Digipak Conventions

Analysis of Artwork:

Green day - American Idiot

- binary opposition - Levi Strauss - because the grenade is shaped as a heart, contrast of love and violence

- throw a grenade of love 

- the white and black act as a contrast between light and dark, however the splash of red indicated blood and violence as well as making this colour stand out a lot more 

- their name is in lower case, draws attention to the name of the album 

Fearless - Taylor Swift

- hair looks like a lion's mane, very matching to the title, as well as portrays her curled hair 

- quite flirtatious look, male gaze - Laura Mulvi - can see and accentuates jawline and her shoulders

- colour palette quite the same, simple and pure, almost glowing 

- her name is written in her hand writing, almost like her signature, showing it is from her and written by her

Overall:

- 4-6 'panes'

- Spine

- Colour palette similar to video/social media 

- Branding of star persona

Front Cover:

- image of singer/band on front

- name of singer/band

- name of album

- parental advisory sticker if explicit 

- info about any bonus material included eg extra tracks, behind the scenes, music videos, etc. 

Inside Front Cover:

- other image/background

- possibly any of the following:

- thanks

- credits for crew involved

- message to fans

- lyrics to a song 

- info about artist 

Spine:

- name of singer

- name of album 

- record label logo

Inside back cover:

- other image/background 

- space for disk to be inserted

Back Cover:

- other image 

- track listing 

- barcode

- record label info 

- copyright information 

Key points:

- the music videos are for a song on the album, not the whole album

- there is a connection, but its not a direct takeaway 

The Video:

- establishes the genre 

- creates the star image 

- represents the ideology of the band/artist 

- links to the album

Back Covers examples: