Music videos - notes
Generic is not a bad thing
Does not have to make sense for a music video
Light Switch - Charlie Puth
- genre - pop
- target audience - 8-20s
- on trend, 1980s referencing: costumes - neon, working out - aerobics - Mr Motivator style
- intertextuality - referencing one text through another text (if you know you know type)
- punch line/gag at the end
- karate kid and rocky also referenced (trainer running alongside him/painting the fence)
Pump It - Black Eyed Peas
- genre - mainstream pop
- taking a gag at something that he does not do
- not serious - a bit of fun
- referencing fast and furious, opening of car speeding
When You Die - MGMT
- genre - indie pop
- later teens and twenties, older than most target audiences
- heavy graphics
- not a narrative video, but at points matches what the lyrics is saying: "I'm gonna eat your heart out"
- lots of different artistic styles
- young teens don't go to art galleries, older teens however do (art students, etc.)
- seeing the band, main singer as main character
- very psychedelic
- went from nice to darker (visual psychedelic trip)
Baby - Justin Bieber
- genre - pop
- extremely generic/manufactured
- completely different image back then to now
- in bowling alley, trying to reflect what kids his age do
I want to break free - Queen
- genre - rock
- target audience is British, probably adults
- bold for the time, controversial slightly at the time to dress up as women
- renaissance style, parodying coronation street
- gay icon for the time, Freddie pushed at the front, he led the band, symbolising himself as change
Videos:
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