Workshop 3 - first videos

We looked at the first videos of a few artists for this workshop, who are now big solo artists and bands, so we could see how their first music videos were created to show their image and portray their style and brand of artist to the world, and compare it to how they have changed today.

Lady Gaga - Just Dance:

the label is clearly trying to give the vibe of a party, with Lady Gaga bringing it back to life, with the light of the camera being made to look like a flash, usually used to record in a party, making the music video exhibit a realistic look, showing lady gaga is loud and adventurous. 

Katy Perry - I kissed a girl:

This is showing Katy Perry as sexy and fun loving. There is also a lot of male gaze by proxy - male gaze for women, to show them this is why what men look for. There is also some irony of the fact she has kissed a girl in the lyrics, so could also be the stereotype of men sexualising lesbian relationships to draw in that audience so her music gets listened to more. Beaty lighting, soft, pinks, lens-flares, all very girly.

Arctic Monkeys - I bet you look good on the dance floor:

This video is very simple with just the band playing, almost like it's live even though it probably isn't, also you can see the other cameras in shot. They are trying to make the point that they’re just about the music and for the audience to only listen to the music, instead of wearing extravagant clothes with big sets, which is also shown by the lead of the band saying "don't get the hype". Cheap to make and unique in its own way because they aren’t even trying to compete, and is still interesting to watch despite the minimal attributes.