What is a campaign?

A campaign is a series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to a target audience.

Defining a campaign:

- a coordinated series of actions/elements aimed at achieving a shared, defined set of goals 

Both Warner bros and host use a range of activities and media to build awareness and demand for their films and time these to build up anticipation int he run up to the opening weekend 

Many different ways to create a marketing campaign: trailers, social media, interviews, BTS photos, competitions/giveaways, TV spots, billboards, synergies with toys/costumes/accessory manufacturers, sponsorship with food/drink and other brands, premieres, awards, critic reviews, etc.

Integrated campaign message: Dove Soap campaign 

How we can apply that to music promotion campaigns?:

- music videos, other video content, album artwork, tours, live appearances such as at festivals or on radio and TV shows, social media, interviews with websites, newspapers, magazines, TV, radio, posters

- shared/defined set of goals the record label or artist them-self are investing money into the campaign in an attempt to build demand for the products and services it sells. This typically includes recorded music, tour tickets and merchandise. the label also raises revenue through streams and plays of music on YouTube and radio stations as well as licensing the music for use in TV shows, films, video games and magazines