An A&R executive is somebody who would go out and find new talent and works with them and help them to become successful recording and performing artists.
Michael Alago:
- Executive for Geffen records (1980s)
- Worked with the The Misfits, Cyndi Lauper, and the Metallica
- He would go out to bars and nightclubs in New York + watch put for any new bands and new music
- White zombie was one of them
- His eye just went back and forth to them onstage, he didn’t like the songs but thought they had image, signed in 1991
- They had made some records from Geffen Records
- One of their records stalled at 180,000 units, but MTV played their songs and then it goes up to 1,000,000 and above units, and gets them the coverage they needed
That is a situation where somebody in a record label signs artists who’s music isn’t that great, but their look and brand it interesting and unique/incredible
Chart metric:
Places like chart metric sees the trend of how artists are doing and where they are going.
The idea with Commodities is you buy them when they’re not worth very much, and you sell them when the value peaks. A&R executives use these tools to find artist and acts which are already on an upward trend. Numbers don’t tell you how talented an artist is, an independent band can only do so much out there.
You’ve got to look at your artists and find out what it is about them that makes then stand out to make them separate from the crowd, see what’s special about them as people and match the music to that.
You can just use any music/something really popular, but you’ve got to think as the examiner and as an AR executive, find that thing that nobody else has picked up on yet.
Band camp and richer unsigned:
- They can find a seriously varying quality of music that has not hit it’s audience yet for some reason
- It's great to find unknown music that has not been found by other people yet
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